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At Ideas by Gul Ahmed, you will find a variety of fashion lines including prêt wear, unstitched fabric (for males and females), polo shirts, formal and semi formal wear (for men) and the diverse range of casual and formal wear (for women). Over the years, Gul Ahmed has introduced a number of new trends including high-class G.prêt wear, Chantilly Chiffon, Chairman Latha (for men), Digital-print Kurtis, Accessories (shoes and handbags), Home Items (bedding, cushions and bath items) and so much more. Our designs are fashionably contemporary yet timeless because of their strong pedigree. It is our originality and respect for business ethics that today, Gul Ahmed ranks as one of the leading clothing brands across Asia. Gul Ahmed not only provides fashion at great value, but also caters to various customer needs by offering a diverse product mix. This leads to a complete and enjoyable retail experience. At Gul Ahmed we don’t just aim at setting trends, but believe in mastering them. As a result of this, the chain has expanded up to over 100 outlets across Pakistan since its inception in 2003. This has contributed greatly to it becoming the largest lifestyle and fashion store in Pakistan.